How to Write a Music Press Release

October 10, 2023

A well-crafted press release is a valuable tool for musicians to create buzz around their music. Here's a step-by-step guide on how to write an effective music press release:

  1. Headline and Contact Information: Start with a compelling headline that grabs attention. Include your contact information at the top, making it easy for journalists and editors to reach out.
  2. Dateline: Include the date and the location of the press release for immediate context.
  3. Introduction: Write a concise and engaging introduction that summarizes the most important information. This should answer the "who, what, where, when, and why" of your news.
  4. Body: Expand on the introduction in the body of the press release. Provide more details about your news. This could include information about your upcoming album, single, music video, or tour. Use this section to tell a story and build interest.
  5. Quotes: Include quotes from yourself or other relevant individuals (e.g., band members or producers). Quotes add a personal touch to the press release and make it more engaging.
  6. Background Information: Offer background information about yourself, your band, or your music. Include a brief bio that highlights your achievements and the unique aspects of your music.
  7. Media Assets: Provide links or attachments to media assets, such as high-resolution images, album art, or video clips. Make it easy for journalists to access and use these visuals in their coverage.
  8. Details and Facts: Share specific details about your music release or event. Mention dates, venues, special guests, and any unique selling points. Be concise but informative.
  9. Boilerplate: End with a short, standardized paragraph about your music project and your contact information. This section is consistent in all your press releases and provides an overview of your music career.
  10. End Notation: To signify the end of the press release, use the symbol "###" or "–END–."
  11. Proofreading: Before sending, proofread the press release to eliminate any grammatical or spelling errors. A professional presentation is crucial.
  12. Distribution: Send your press release to relevant media outlets, blogs, and music industry contacts. Consider using a press release distribution service if you have a budget.
  13. Follow-Up: After sending, follow up with journalists or editors who have received your press release. Be polite and provide any additional information they may need.

Remember that a press release should be concise, informative, and well-written. It's your opportunity to create interest around your music, so make sure it's engaging and newsworthy.